Nortel
CeBIT 2001 Event Site

With 8,015 exhibitors and a net display area of more than 422,000 square meters, CeBIT 2001 was one of the world's leading showplaces for information technology, telecommunications and office automation. Nortel, a global internet and communications leader, partnered with webslingerz to create their CeBIT 2001 event site to reflect the character and emotion of their exhibition booth in Hannover.

The CeBIT Event Site

The CeBIT Virtual Tradeshow, an optional broadband component of the event site, is an example of a high-performance internet application. This presentation is designed to appeal to users by utilizing Flash and streaming media in combination with 3D graphics. The Virtual Tradeshow allows users to navigate through a 3D environment of the actual tradeshow booth to view event videos and participate in real-time spatially relevant activities such as Live Chats and Online Presentations. Low bandwidth users may also navigate this content via the Calendar of Online Events.

The Nortel Corporate Events group is able to measure the effectiveness of the Virtual Tradeshow experience via the advantages of the site's standardized XML architecture. webslingerz built a platform that allows corporate-wide tradeshow event data dissemination, warehousing, and mining via a customizable interface. In addition to site wide statistics, administrators can easily query registered users' session times and lengths, including their path through the site and any content they have posted. This platform may be re-used over for other tradeshows while the resulting data is warehoused in a single place.

webslingerz developed a multi-language XML site architecture that allows users from around the world to benefit from the Nortel product and solution information available at Hannover. Through the use of online events and a 3D virtual tradeshow experience, Nortel was able to provide an open forum for communication between their customers, whether or not they were able to attend the physical show.

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