Case Study: WUNC 91.5 FM

WUNC radio is a member station of National Public Radio [NPR] operating at 100,000 watts on an assigned stereo frequency of 91.5 FM. Recognized by the Corporation for Public Broadcasting as a full-service public radio station, WUNC-FM is a public service of The University of North Carolina at Chapel Hill. The station broadcasts informational, educational and cultural programming 24 hours a day and serves the communities of central and eastern North Carolina.

Quintiles Global Sals Team

Above: the WUNC home page; wunc.org

WUNC radio approached webslingerz to design and implement a website that acts as both the station's online presence and the vehicle for the delivery of its online broadcast. The site features up-to-date news, community events, program schedules, daily Back Porch Music playlists, and station information. All of the functionality of the website is managed via a highly customized content management system. In addition to the main website, webslingerz worked with WUNC and American Public Media to create a separate site for the station's nationally syndicated program The Story.

"webslingerz provided us with a great looking site based on our preliminary designs with great speed," said Keith Weston, Music Producer and Announcer at WUNC. "We provided sketches and their design department quickly went about the task of making these rough drafts a reality. They have been quick to implement changes large and small following the delivery of the initial first public site. At all levels the quality and level of service has been outstanding. webslingerz was able to take our raw material, our core values, and our Internet visions and give them a comprehensive feel and design."

"We have had so much positive feedback from our donors," said Katherine Gizzi, Development Associate at WUNC. "webslingerz works with us to continuously reevaluate our needs and determine how they can help us achieve our goals. Their innovation and flexibility has helped us provide our audience with a new level of service."

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